Welcome to Web 2.0. Social media will be your guide! From December 2010, when Google confirmed social signals from Facebook and Twitter are used to determine search rankings, to the present day when the search giant reinstated the SEO-value of social signals, the critical need for a powerful social media presence has only increased. Today, you need to “emit” […]

Your paid search listings are about to get a slightly new look and feel with the addition of dynamic structured snippets, the Google AdWords team announced. Building off the Structured Snippets featured introduced last September to organic search, Google is bringing a similar functionality to search ads where an additional line of text will be […]

Google announced the launch of its first ever app dedicated to managing AdWords campaigns. The app is now available worldwide on the Android operating system, with an iOS version said to be in the works. “Businesses, large and small, are increasingly using smartphones to manage everything from customer support to product orders to marketing. Now, […]

In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly mistakes and grow your business. In this edited excerpt, contributing author and founder of Backlinko.com Brian Dean describes the six easy steps you […]