The winners will be announced at the AMY Awards Gala on March 29, 2011 at the Fabulous Fox Theatre. Each year, these awards recognize corporate and agency marketing professionals in the Atlanta area who have left an impression on the industry with innovation and outstanding results in marketing campaigns.
Prominent Placement has been a finalist seven times since 2003 and has won twice, in 2005 and 2010. The Search Marketing category recognizes strategic Internet marketing campaigns that increase website traffic (Get 10000 free hits) response by utilizing pay-per-click advertising, search engine optimisation, or an integrated combination of a couple of search marketing methods.
This year Prominent Placement was selected for its work for Generation Mortgage Company, “Targeting the Senior Market on Facebook PPC with Surprising Results.”
Generation Mortgage Company is the largest privately owned reverse mortgage retailer and wholesaler in the United States. A reverse mortgage allows qualifying seniors to safely collect income while living in their home and instead of making mortgage payments, they receive them. Seniors now represent 11% of all Facebook users, so PPI’s challenge was to maximize a limited PPC budget in a competitive industry and develop compelling messaging to increase conversion rates via social media. During the four months of the ad campaign, Generation Mortgage saw a 14% increase in paid web site traffic (Get 10000 free hits) from Facebook alone, and had a 50% conversion rate, which was twice as high as their Google AdWords campaign.
“As a company subject to strict industry regulation and oversight, we have been very pleased to identify a way to become more active in the social media space,” commented Scott Peters, President and CEO at Generation Mortgage. “Knowing that Facebook is the favorite social network for both Baby Boomers and their parents, we’re very excited to continue to work with Prominent Placement on leveraging this huge social network to connect with potential new customers.”
About Atlanta Search Engine Marketing Firm Prominent Placement:
Prominent Placement, Inc. is an award-winning, full-service search engine marketing (SEM) firm, delivering ROI that traditional marketing channels can’t touch, with a level of service that raises the bar. Since 2001, Prominent Placement has managed the entire SEM process for clients across the U.S., empowering businesses to focus on what they do best. Prominent Placement’s customized solutions are backed by hard numbers, giving decision makers the confidence they need to make smarter decisions.
For more info, visit www.ProminentPlacement.com or call 888.SEM.MKTR (888.736.6587). You can also follow developments at Prominent Placement through online and social media:
– Search Advisory Blog: http://www.searchadvisory.net/
– Twitter: http://twitter.com/ProminentPlcmnt
– Facebook: http://www.facebook.com/prominentplacement
For additional information, Contact:
Sherry Hopkins, Prominent Placement, Inc. 404-373-9727, sherry[at]prominentplacement[dot]com.
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