Dec 192010
 

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Microsoft

Though Google is the primary target for most B2B search engine optimisation campaigns, Microsoft is making moves to increase the relevancy of its search engine, AdWeek reports.

On Wednesday, Microsoft announced several new additions to Bing, including more support for local and social networking features.

When users conduct a search for nearby businesses on Bing, they will now have more options pertaining specifically to the company in question. For example, searchers will be able to purchase tickets at local concert halls or book reservations at nearby restaurants.

Furthermore, users will also be able to tell which links their Facebook friends have Liked in the past. For instance, if a business partner found a certain whitepaper to be informative and Liked it, this would be noted on the search engine landing page. This further strengthens the tie between Facebook and Microsoft, which was announced earlier this year.

According to a recent report from , 47 percent of companies miss out on potential traffic (Get 10000 free hits) from Bing. As Bing continually adds features and attracts new users, this number may increase even further if organizations don’t update their SEO campaigns to also account for Microsoft’s search engine.

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