Sep 182010
 

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Industry News >>Search Engine Marketing News2010-09-17

Bing may boost its search through Facebook data.

Firms focusing on Bing for B2B search engine optimisation may see a boost in their campaigns if a reported deal between Microsoft and Bing is finalized.

Microsoft’s search engine, Bing, is currently behind Facebook’s external searches. However, according to All Things Digital, the two companies are in negotiations to enhance their search partnership. Sources close to the matter indicate that Microsoft may gain access to the anonymous data from Facebok’s recently introduced “Like” button. The feature, introduced last spring, enables brands to track how many fans like their products or services.

While the deal has not been finalized, this could enable search marketers to refine their keywords based on users’ likes and interests, rather than keyword trends. As All Things Digital notes, this could even give Bing an advantage over industry leader Google, which doesn’t have access to the data.

Earlier this month, Google further enhanced its search options by extending its partnership with AOL. Under the renewed agreement, Google will provide AOL with more search and display ad options, while AOL will syndicate its content to Google’s properties.
 

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