Sep 012010
SAN FRANCISCO (DOW JONES)–Microsoft Corp. (MSFT) and Yahoo Inc. (YHOO) said Tuesday they are on track to complete integrating their Internet search advertising businesses in the U.S and Canada by the end of October.
In a blog post Tuesday, Microsoft said Yahoo advertisers will be able to start shifting their paid search campaigns to Microsoft’s adCenter advertising system this week, a key step toward implementing a comprehensive search agreement they announced last year. The two companies hope their alliance will position them as an effective counterweight to industry leader Google …