Sep 012010
 

Are You HyperLocal? Unleash the True Power of the Internet

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The internet has become a staple of the automotive marketing diet. Dealers invest tens of thousands of dollars every month on their internet activities (i.e. website, Facebook, YouTube videos, blogging, Tweeting, live chats, etc.). Many automotive experts now say that the average dealer spends 40-50 percent (if not more) of their marketing budget directly on internet activities. Are you?   While initial reports on ROI are positive and will only get better as dealers learn what works and what doesn’t, the internet is still somewhat of a shotgun approach to reach and connect with targ…

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