NEW YORK, NY, Oct 15, 2010 (MARKETWIRE via COMTEX) –
As the global economy begins to stabilize, most anticipate an
increase in advertising spending. As internet marketing offers
notable targeting and data-focused return-on-investment capabilities,
corporations are committing an increasing share of their advertising
budgets to the internet. In continuing efforts to make gains in
market share, internet information providers have focused on
developing new and innovative capabilities. The Bedford Report
examines the outlook for companies in the Internet Information
Providers Industry and provides research reports on Google, Inc.
and Baidu, Inc.
. Access to the full
company reports can be found at:
Shares of Google skyrocketed in after hours trading yesterday after
the search engine giant reported that third quarter net income rose
32 percent to $2.17 billion, or $6.72 a share, from $1.64 billion, or
$5.13 a share, a year earlier. Google said profit increased as
businesses spent more on advertising for online consumers. Google’s
search business showed improvement in the third quarter. The company
said paid clicks on ads on Google sites and other sites that run
Google ads grew 16 percent over the year-ago quarter and 4 percent
from the second quarter. Google continues to dominate the search
engine market. In September Google had 66.1% of US market share.
The Bedford Report releases regular market updates on the Internet
Information Providers Industry so investors can stay ahead of the
crowd and make the best investment decisions to maximize their
returns. Take a few minutes to register with us for free at
www.bedfordreport.com and get exclusive access to our numerous
analyst reports and industry newsletters.
Search engine market share in China is a much different story.
According to Analysts International, Google’s market share slipped to
24.2 percent from 30.9 percent in the previous quarter following the
closure of its China based search engine, while Baidu boasts an
impressive 70% share of the Chinese search market. Earlier this week,
Alibaba, which is 40% owned by Microsoft and Yahoo, made a move to
challenge Baidu for more market share. Alibaba launched a new Chinese
search website aimed at driving traffic (Get 10000 free hits) to Alibaba’s retail website,
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SOURCE: The Bedford Report
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