When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. After all, they have large numbers of users and are still growing, thanks in part to innovations on each platform. However, for brands – especially those in sectors such as retail – it’s also important to evaluate other social media platforms for […]
It’s that time again when we ask you, our valued Search Engine Watch audience, to give us your feedback in our annual SEW Reader Survey. For those of you who totally and completely honestly finish the survey, we will enter you into a prize drawing to win a Platinum Pass to an SES Conference of […]
Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from paid search. And with similar changes pending from Yahoo/Bing, it only becomes even more critical to accurately measure. In looking through data and understanding the different ways marketers employ PLAs, […]