What Yahoo’s Firefox Deal Tells Us About Paid Search In 2015 – Search Engine Land

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Jan 082015
 

In late November of 2014, Yahoo and Mozilla announced that Yahoo would become the default search option for the Firefox browser in the United States, ending Google’s decade-long run in that position. Those plans went into effect at the beginning of December when Firefox 34 became available for download. The paid search data since then […]

Yahoo Bing Network: New Details on Searchers Not Using Google – Search Engine Watch

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Apr 242013
 

Full Disclosure: I work for Bing Ads as an Evangelist. This means I am constantly bombarded with fantastic information I think we should share instead of keeping locked up. What follows is some of that great information. We all know audience is important, but exactly how important, is often overlooked in search marketing. The audience […]