Yahoo • It took a man-made disaster to topple a celebrity from the top spot on Yahoo Inc.’s annual list of most popular search requests. BP PLC’s massive oil spill in the Gulf Coast drew the most interest among the tens of millions of people that used Yahoo’s search engine during 2010. The […]
7th September 2010 by William Hobson The level of search engine marketing spend by some of the world’s biggest brands on Google’s AdWords platform has been revealed in an internal document seen by AdAge. The document gives several insights into how major brands have made use of AdWords advertising for the six months leading to June […]