In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly mistakes and grow your business. In this edited excerpt, contributing author and founder of Backlinko.com Brian Dean describes the six easy steps you […]
LinkRisk started out as a tool designed to help you find your most dangerous links. However, it has since grown into a seriously powerful suite of SEO tools. There’s a lot more to LinkRisk than identifying problem links now, and I’d like to showcase some of the features that I feel are well worth telling you about. There […]
by Robert E. Kennedy Library at Cal Poly Every online marketer can benefit from a basic understanding of link building. From understanding how Google works and how links can drive traffic (Get 10000 free hits) from search engines to their website. It’s especially useful to have a basic understanding before outsourcing link building. Link building […]
Have you ever had a call like this? Client: So I heard Google’s Matt Cutts said links are [dead/bad/over], so I stopped all my link building, fired my SEO agency, and wanted to ask you what we should do next. Me: (long pause) Umm, you did what? Were you penalized or positioning badly? Client: Oh […]
Danny Sullivan (Founding Editor, Search Engine Land), Matt Cutts (Distinguished Engineer, aka Head of Web Spam, Google), and Duane Forrester (Senior Project Manager, Bing) held an entertaining and informational “Meet the Search Engines” session at SMX West. The PowerPoint-less open forum format allowed for 90 minutes of solid conversation and question answering. The three gentleman […]
Let’s face it. Link building isn’t sexy. Link building isn’t fun. And in 2014, if done correctly, it certainly isn’t cheap or easy. Most importantly, and contrary to what you may have heard, link building is far from dead. Many of the “link building is dead” theories are rooted in wishful thinking and/or fear. The […]
Getting listed on the first page of Google is an incredible accomplishment. Your efforts shouldn’t stop there, however. A general listing without all the bells and whistles just won’t get you the same amount of site traffic (Get 10000 free hits) as it used to since users tend to go for the one that stands […]
Just because your business doesn’t have traditional seasonal spikes doesn’t mean that you can’t use a seasonal approach in order to capitalize on the increased interest that comes with everything from annual events and major holidays to simple seasonal associations (like warm weather driving up sales of pool floats in the Southern USA.) Link building […]
SEO. Inbound marketing. Content marketing. Whatever you call it, these are very simple terms for what has become a very complex job. Just like the automobile, there once was a time when you thought nothing of doing your own oil changes, brake jobs, and (maybe if you were really handy) a little engine work. But […]
After you’ve installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it’s time to go a bit deeper. Many great plugins are available to help your WordPress site when it comes to SEO, usability, and conversion. Here are 10 great plugins – most of which are available for free. […]