Aug 312010

Bing and Yahoo search advertising will merge by the end of October, Microsoft said Tuesday. Both search engines will move to Microsoft’s advertising platform, adCenter, in the U.S. and Canada. The combination is part of the Microsoft-Yahoo search partnership. Last week, Bing began providing all the search results for Yahoo’s websites in the U.S., making […]

Aug 272010

Microsoft and Yahoo just finished transitioning the smaller company’s websites to run the Bing search engine backend platform earlier this week, making it too early to assess whether the combination will pick up any market share vis-à-vis Google in a gambit that could tilt search marketers’ spending priorities. But according to market tracker Nielsen […]