Sep 142013

Anyone that took a marketing class in college should remember the AIDA marketing pyramid. The purpose is to give someone a basic understanding of how to target your audience correctly and how a consumer’s general decision making process works when making a purchase. Offline marketers have used the method above for decades to target their […]

Feb 012013

Early Bird rates for Search Engine Land’s SMX West end today, February 1. Register now and save! Join us March 11-13 in San Jose for: New sessions on the topics internet marketers want to know about! Attend Meet Facebook Graph Search, Converting the Mobile Customer and The Search Police with Google’s Matt Cutts and Bing’s […]

Mar 282011

Atlanta, GA, March 27, 2011 –(– Leading Atlanta search engine marketing firm Prominent Placement, Inc., was selected as a finalist in the Search Marketing Pay-Per-Click category for this year’s Atlanta Marketer of the Year (AMY) Awards presented by the Atlanta Chapter of the American Marketing Association (AMA). The winners will be announced at the AMY […]

Sep 102010

On Wednesday, Google, the world’s leader in online search, launched Google Instant, a live-updating search product that aims to shave seconds off the typical search time. Now, when users search Google, results are refined in real time as additional keywords are added. The search box jumps to the top of the search page and results […]