Mar 072015
 

Welcome to Web 2.0. Social media will be your guide! From December 2010, when Google confirmed social signals from Facebook and Twitter are used to determine search rankings, to the present day when the search giant reinstated the SEO-value of social signals, the critical need for a powerful social media presence has only increased. Today, you need to “emit” […]

Mar 052015
 

In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly mistakes and grow your business. In this edited excerpt, contributing author and founder of Backlinko.com Brian Dean describes the six easy steps you […]

Feb 212015
 

I recently wrote about how to statistically model any given set of search results, which I hope gives marketing professionals a glimpse into how rapidly the SEO industry is currently changing in 2015. In that article, I had mentioned that the search engine model should be able to “self-calibrate”, or take its algorithms and weightings […]

Dec 192014
 

Remarkably, there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national” or pure brand campaigns – sometimes dramatically. Source: Local Search Association ad performance insights database (2014) Despite the […]

Dec 192014
 

Last week I had a Power Flush done to get my central heating done.  In chatting to the plumber it turned out he needed a new website. This guy had been quoted hundreds to build and host a site, so I offered to get something set up for him that he could then maintain himself. […]

Sep 192014
 

Google’s latest patent gaining buzz is one that seems to suggest the search engine will know what television show is playing near the device a person is using to perform a search on.  Bill Slawski, founder of consulting and SEO service company, SEO by the Sea, keeps a watchful eye on Google patents and what […]

Sep 052014
 

Google announced a few changes to the search box you find within the Google search results. Often, when you search for a brand name, Google will add a search box within the search snippet result for that site. That box allows you to search within that specific site only. The results are similar to the […]

Aug 302014
 

Last month, Search Engine Journal introduced LinkPatrol, a WordPress plugin we’ve developed that empowers site owners to find, review, and clean up outgoing links. Since then, we’ve been collecting feedback. (Thank you responders!) We got a lot of interesting answers to this question: What’s the one thing you would add to LinkPatrol? One of the most popular answers: The ability to nofollow […]

Aug 122014
 

Do you ever look back on SEO and long for the simpler days? SEO has always been content-driven, but the meaning of optimized content has changed drastically over the years. Previously, we usually viewed content as a separate thing from SEO; the two existed in separate silos, only to come together for a brief moment in the […]

Jul 032014
 

When I write about SEO and business success, I often realize that I’ve touched upon a point that merits a column of it’s own. This is one such column. It will focus on the fact that online and offline marketing have grown inextricably codependent — especially for local businesses. How Businesses & Search Engines Have […]