Nov 112013

I had the wonderful opportunity to speak last week at SES Chicago in the “Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic” session. As part of that session, I discussed how continual monitoring of five areas of analytics can help you become a proactive SEO tactician. Analytics are a great tool for aiding […]

Sep 132013

For many retailers and brands, success pivots on holiday sales. A single day during November and December might bring in double or even triple the amount of average same day sales in other months, particularly on traditional retail discount days. But consumers begin window shopping online well ahead of Thanksgiving, planning gift purchases and often […]

Sep 032013

Google Trends is one of the best and most versatile tools available for SEO. It is the marketing equivalent of the Leatherman or Swiss Army knife. If you could only use one SEO tool to develop an Internet marketing campaign, this product would be a serious contender. Working with Google Trends When performing a search […]

Jul 182013

SEO. Inbound marketing. Content marketing. Whatever you call it, these are very simple terms for what has become a very complex job. Just like the automobile, there once was a time when you thought nothing of doing your own oil changes, brake jobs, and (maybe if you were really handy) a little engine work. But […]

May 242013

Matt Cutts published a video with a very interesting topic recently. He discussed the question, if a legitimate and customer appreciated business can compete in gaining high rankings in the search engines with companies that specialize in traffic (Get 10000 free hits) acquisition. Can they? As stated in the video, the Internet leveled the chances […]

May 172013

After you’ve installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it’s time to go a bit deeper. Many great plugins are available to help your WordPress site when it comes to SEO, usability, and conversion. Here are 10 great plugins – most of which are available for free. […]

Apr 302013

Not getting the search traffic (Get 10000 free hits) you were hoping for? In a new Webmaster Help video, Google’s Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. 1. Your Site Can’t Be Crawled The biggest mistake, according to Cutts, […]

Apr 252013

SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Opportunities from content marketing to GPS, local, and mobile optimisation beckon and promise high ROI for brands. Rather than jettisoning their core competencies, SEOs should build upon their technical skills, result-orientation, and outsider status […]

Apr 222013

Brandon Wirtz, an SEO who started his own search engine named Samuru, aims at making a search engine that is spam free. Doesn’t every search engine have that aim. Someone posted the search engine to Hacker News where Brandon explained how Samuru is different: Samuru doesn’t use link authority, it analyzes pages and matches what […]