Mar 072015

Welcome to Web 2.0. Social media will be your guide! From December 2010, when Google confirmed social signals from Facebook and Twitter are used to determine search rankings, to the present day when the search giant reinstated the SEO-value of social signals, the critical need for a powerful social media presence has only increased. Today, you need to “emit” […]

Feb 282015

You ask.. We answer. Q: Now that the construction of the Hwy. 406 overpass at Glendale Ave. is winding down, I was wondering if the city bus routes will change? It seems since the construction started, the buses have been re-routed around Glendale to the back of the Pen Centre along Chestnut St., using Jacobson […]

Feb 102015

A new search engine being developed by Darpa aims to shine a light on the dark web and uncover patterns and relationships in online data to help law enforcement and others track illegal activity. The project, dubbed Memex, has been in the works for a year and is being developed by 17 different contractor teams […]

Jan 082015

In late November of 2014, Yahoo and Mozilla announced that Yahoo would become the default search option for the Firefox browser in the United States, ending Google’s decade-long run in that position. Those plans went into effect at the beginning of December when Firefox 34 became available for download. The paid search data since then […]

Oct 212014

There are four key channels consumers use when searching for and booking hotels online. These four major online channelsare: Search engines  Comparison websites  Hotel booking engine websites  Hotel chain/brand websites  Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic (Get 10000 […]

Sep 082014

<img class="c4" title="directing-traffic (Get 10000 free hits)” alt=”directing-traffic (Get 10000 free hits)” src=” (Get 10000 free hits)_thumb.jpg” width=”640″ height=”427″ border=”0″ /> by spaceamoeba As with many areas of the search engine world, there are some grey areas but Google does provides some guidelines on how to manage redirections and what each communicates to the search […]

Aug 182014

by Robert E. Kennedy Library at Cal Poly Every online marketer can benefit from a basic understanding of link building. From understanding how Google works and how links can drive traffic (Get 10000 free hits) from search engines to their website. It’s especially useful to have a basic understanding before outsourcing link building. Link building […]

Apr 222014

Google’s Q1 numbers are big. Analysts were disappointed that Google didn’t hit growth expectations, but a 19 percent year-over-year (YoY) increase in revenue when the numbers are more than $15 billion – that’s a lot. Interestingly for us, 68 percent of that revenue came from Google sites (the AdWords-managed ads on Google itself, YouTube, Maps, […]

Dec 102013

Everyone knows that PPC helps to increase sales. After all, PPC almost always drives incremental traffic (Get 10000 free hits) to a website and some of those visitors are likely to convert. Much was made of Google’s 2011 Search Ads Pause study, which showed that 89 percent of site visits were incremental to organic results. […]