Sep 232010

“Become a member of the Bing Rewards Preview and experience the benefits of doing what you love to do online — learning, discovering, exploring — while getting opportunities to earn credits toward great rewards”.

Participants have to download the Bing toolbar, to participate in the program.

This is Microsoft’s 2nd attempt to gain market share by “paying” people to use their search engine.

Back on 2008 Microsoft offered cash payment to people to use their search product.

I didn’t seem to move market share against Google very much or for very long.

How much market share will gain from the rewards program?

Personally I don’t think its going to get them more than a 1-2% jump in share.

Mostly I think they are going to wind up simply rewarding people who are already using

What do you think?

Will you switch search engines for the rewards?

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