Aug 312010
Google has struck a new content distribution deal with
the Associated Press to host the publisher’s content on Google News and other
properties, the search engine confirmed.

Google and the AP declined to reveal financial terms of
the new deal, but the Wall Street Journal
reported (paywall) Google is paying the news organization in the seven-figure
range annually for the two-year deal.

Under the terms of the agreement, Google will host
content from such publishers as the AP, Agence France-Presse, UK Press
Association and the Canadian Press for readers to find and access on Google

Google will also share search data with the AP to help the publisher hone its revenue opportunities online.

The agreement resolves sometimes acrimonious negotiations
over how Google uses the AP’s content. Google News offers links that send
readers to newspapers’ Websites, but the AP has no such content portal for
consumers, instead licensing its content to other Websites.

Google News had no way of indexing the publishers’
stories from the original sources, so the search engine indexed and rendered links to AP stories from Websites pirating the AP content.

The AP claimed Google was hurting its business by surfacing
content from Websites who repurpose the AP’s content. The AP threatened to pull its content from Google to protest what it perceived as a gross misappropriation.

With a new deal yet to be hashed out, Google stopped adding fresh AP content. The AP
agreed to let Google retain older AP content on Google News in February.

negotiations, the AP demanded more control in how Google renders its content
online on the Google News aggregation Website.

has been loath to let publishers influence its search results because it would
open the floodgates to future demands for such manipulation.

As an
olive branch to ensure fair use of the AP’s content, Google is also employing
“duplicate detection” to display fresher content.

example, instead of 20 “different” article links that used the same
content, Google will surface the original copy and give credit to the original

Today’s renewal also leaves room for the search engine
and AP to forge new, as yet unspecified, revenue streams.

“We look forward to future collaborations, including
on ways Google and AP can work together to create a better user experience and
new revenue opportunities,” said Josh Cohen, senior business product manager
for Google News, in a blog post.

For a detailed rundown of the storied negotiations
between Google and the AP, see this post on Search Engine Land.


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