May 042011

Econsultancy released its State of Search Marketing Report 2011 this week, noting the trends and uses of paid search, search engine optimisation and social media marketing among businesses and organizations.

According to the report, mobile internet and marketing is having the largest impact on search engine marketing, as 79 percent of surveyed businesses claimed mobile to be either “highly significant” or “significant.”

Perhaps unsurprisingly, Google maintains its lead as the chief search engine and search-based marketing platform. According to the survey, 95 percent of companies pay to advertise on Google AdWords.

Meanwhile, the report also suggests that Facebook continues to dominate the social media landscape.

“The use of social networks for marketing continues to grow,” a brief of the study reads. “The percentage of company respondents who say they use Facebook for marketing now stands at 84 percent, up from 73 percent last year.”

The study’s findings mirror that of a recent study from Social Media Examiner, which found 90 percent of marketers believe social media to be an important part of their business operations.


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