Dec 062010

Search engines are getting more powerful — just take a look at Google. According to, Google admitted to setting up an algorithm to weed out bad businesses.

Google’s Amit Singhal said in a blog post: “I am here to tell you that being bad is, and hopefully will always be, bad for businesses in Google’s search results.”

Singhal made this comment in response to a story published by the New York Times who claimed that his site’s high Google ratings were largely due to the complaints posted by his angry customers.

“I’ve exploited this opportunity because it works,” Vitaly Borker, founder and owner of DecorMyEyes, told the New York Times. “No matter where they post their negative comments, it helps my return on investment. So I decided, why not use that negativity to my advantage?”

So in an effort to counter Border’s comment, Google acknowledged that it does modify its search engine “so it can identify businesses that provide bad service and lower their search results rankings accordingly,” PC World reported.

Google is deemed the most powerful search engine in the world. According to PC World, Google had $23.6 billion in revenue last year. Most of that amount came from search advertising.

Reports like Borker’s store are actually extremely common. Singhal wrote in the blog: “We can’t say for sure that no one will ever find a loophole in our ranking algorithms in the future. We know that people will keep trying: attempts to game Google’s ranking, like the ones mentioned in the article, go on 24 hours a day, every single day.”

Ultimately, Google “will continue to work hard towards a better search,” Singhal added.

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