Sep 092010

Someone at Google played a funny joke back in 2000 with a fake screen at the company’s home page that was supposed to show how the search engine could anticipate a user’s search request before he or she even typed it.

“It was our April Fools joke,” recalled Google executive Marissa Mayer, at the launch event for Google Fast.

But it turns out that joke was somewhat prescient. As Datamation reports, Google Fast, available now in the U.S., aims to up the ante of what user’s expect from a search engine in terms of anticipating a query before it’s fully typed and providing a ready list of relevant results right on the page.

SAN FRANCISCO — In the time it takes you to finish reading this sentence you could easily finish several search queries using Google’s new Google Instant service.

Already known for its speedy search results, Google (NASDAQ: GOOG) unwrapped new search technology on Wednesday that is designed to greatly simplify the process users go through when making a search query and kicking back speedier, more relevant results.

“We really believe Google Instant is a quantum leap forward in search,” said Marissa Mayer, Google’s vice president of search and user experience.

Read the full article at Datamation:

Google Speeds Search From Fast to ‘Instant’

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